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“Effortless style for a woman on the go”

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Ali Disney, Owner of Italics Boutique in Clarion Iowa. Women's boutique.

Simple Style, Super Woman!

Like italicizing a word in a sentence, you want your personal style to reflect the real you...

I'm Ali... a working Mom of four who wants affordable, versatile fashion that takes me from home to work to all of the kids' activities and to church on Sundays! For me, it’s about finding pieces that make life easier but still make me feel like myself... items that blend function and fashion! Italics Boutique features stylish items that are perfect for the active woman who is juggling it all but keeping it together like a super woman!

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  • Such a cute store with a cheery owner & her cute little greeter!! This transplant is glad to have her store in our little community. Thanks for making me feel welcomed!!

    - Christine L.

  • My favorite place to buy new, fashionable clothes! Ali is so kind, and I love how she has expanded my comfort zone to make me feel more comfortable with myself.

    - Teresa M.

  • Ali did an amazing job helping me create a few outfits! She provided options for mix and matching my clothes. She is so personable and helpful, making shopping for clothes as stress-free as possible!

    - Melanie C.

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